Breaking Away From Social Conformity: Reviewing ‘Convenience Store Woman’ by Sayaka Murata

Book Review Convenience Store Woman 2016 Sayaka Murata

So, before we start reviewing the book on top of the shelf today, imagine something like spending eighteen long years in a job, which is considered mundane and mere by society. This is not an obligation but comes out of free will because you not only feel like you want to earn through this job but it also defines your entire existence. Now that you’ve imagined the scenario, welcome to the life of Keiko Furukura, the protagonist of ‘Convenience Store Woman’, a 2016 novel by Sayaka Murata.

It is set in a small Tokyo convenience store, where the predictable routine becomes Keiko’s haven from societal pressures. The English translation by Ginny Tapley Takemori captures the quirky humor and sharp commentary of the original. The book won Japan’s Akutagawa Prize and gained global recognition for its fresh take on conformity and individuality, putting author Murata in the international spotlight.

The book has also earned praise for its sharp social critique and for showing how even small things could be important to a huge extent. So, as we review this piece, let’s dive into this fascinating exploration of individuality versus societal pressure!

How does the book feel to read?

Convenience Store Woman’ is a short and simple read. It is thin enough to finish within one sitting, honestly. The book has been termed as ‘quirky’, ‘hilarious’, and ‘nutty’ by many critics for the way it makes its readers feel. Even the cover/s tends to be simple yet striking, often featuring bright, clean colors that reflect the sterile, orderly world of the convenience store. The book is a quick one that packs a punch, leaving you with lingering thoughts about individuality and conformity. It is impactful enough to question societal expectations and the set definition of “normal”.

Many critics have noted that the book is “oddly comforting”. For instance, Keiko’s love for the mundane routines of the convenience store brings a sense of order and calm. This is like stepping into a world where everything has a clear purpose and a place that feels homely enough to work tirelessly for. Additionally, Keiko’s deadpan observations about life, relationships, and societal expectations offer dry humor in unexpected moments.

However, the book also includes various instances that could make you feel unsettled. For instance, you’ll feel the tension between Keiko’s contentment and the pressure from others to “fix” her life.  While Keiko’s experiences are extreme, her struggles with fitting in and being understood hit home in a way that feels strangely familiar.

A Spoiler-less Plot and List of Characters

‘Convenience Store Woman’ takes you into the mind of a woman who finds peace and purpose in the ordinary tasks of a convenience store, even as the world around her demands her to conform to its expectations of what “normal” should look like. Her family’s major worry is that “Keiko doesn’t fit in” because of reasons like being stuck in the same part-time job for 18 years and that she isn’t involved in a romantic relationship. The family is also worried about whether she will marry or not, wherein the book critiques how the ultimate purpose of an individual’s life is expected to be surrounding aspects like getting a job and getting married.

The story gives us insights into some of Keiko’s childhood memories, her interactions with family and friends, how vividly different she perceives the world as compared to the way her family does, and how her whole existence is based on her workplace. Here’s a brief list of key characters from the book:

  1. Keiko Furukura – The protagonist, is a 36-year-old woman who has worked at the convenience store for 18 years.
  2. Shiraha – A former coworker of Keiko’s who is cynical and bitter about societal norms.
  3. Keiko’s Sister – Keiko’s well-meaning but traditional sister, who worries about her and tries to push her toward a more conventional life, such as getting married and having a stable career.
  4. Keiko’s Parents – They love Keiko but, like her sister, are concerned about her lifestyle and inability to meet societal expectations.
  5. Store Manager – Keiko’s boss, appreciates her dedication to her job but sees her mostly as an efficient worker rather than a person with unique struggles.

Themes The Book Deals With

Below are the themes that ‘Convenience Store Woman’deals with:

Societal Expectations from an Individual

In the book, we see how society goes on to expect things from an individual right from their birth. No one, whether a man or a woman, is left out of the clutches of these societal demands. From the characters of Keiko and Shiraha, we understand how gender roles and the need to conform to them are important in today’s world, even if they do not make much sense. Nothing is actually “personal”, everything is “societal”, in a way. These expectations span from one’s choice of job, the amount of money one makes, the kind of lifestyle one lives, when and who one marries, and whether one makes babies or not. There is an instance, where Shiraha goes on to comment that even one’s genital areas are like public properties.

One’s Sense of Identity With One’s Workplace

The book diligently portrays how one’s place of work becomes absolute attachment and self-identity. This is true in every place we see. Our workstations are places where, as individuals, we spend 2-3rd of our days, and hence, our lives. In such a case, attachment is meant to happen naturally enough.

Murata brilliantly uses Keiko’s routine at the convenience store to show how deeply she’s tied her sense of self to this job. The store’s daily rituals—stocking shelves, greeting customers, and following precise instructions—give her life structure and purpose. Keiko’s health, too, is meticulously maintained according to the needs of the store. She adjusts her eating and sleeping habits to remain functional for work, treating her body almost like a machine.

Even when she’s not at the store, her thoughts revolve around it. She unconsciously mirrors the store’s environment and routines, constantly scanning her surroundings to see how she could improve as a worker. She hears the bells of the store even when at home, those sounds hardly go to mute. For Keiko, the store becomes a place where she fits perfectly, and her entire existence revolves around fulfilling her role there. The store doesn’t just provide her livelihood—it gives her life meaning, somehow.

Familial Bonds

Familial bonds are portrayed through a lens of concern that often manifests into control. Keiko’s family, particularly her sister, loves her but cannot understand her unconventional lifestyle. Their concern is genuine, but it manifests in attempts to “fix” Keiko, as they believe she should follow a more traditional path—getting married, finding a prestigious job, and starting a family. This pressure, though rooted in love, highlights their inability to accept Keiko for who she is.

Keiko’s family also views her as a “black sheep”—someone who doesn’t fit societal norms. Rather than celebrating her individuality, they express disappointment that she doesn’t meet the set societal criteria. There’s an underlying tension between familial love and society’s pressure, where Keiko’s family feels obligated to reshape her into someone who fits the mold, believing that doing so will “solve” her perceived problems. This creates a conflict between their concern for her well-being and their desire to conform her to societal standards. Also, it pushes Keiko to follow her heart anyway, even when she doubts at instances that the problem is with her.

Convenience Store Woman 2016 Sayaka Murata

Debates And Critiques

The ‘Convenience Store Woman’ has sparked various critiques and debates. While it is praised for its exploration of individuality against societal expectations. Some critics argue that it might oversimplify the complexities of conforming to social barriers and how individuals navigate them.

In characterization, Keiko is celebrated for her uniqueness and depth. However, some readers and critics find her detachment from traditional emotions and social interactions somewhat extreme, which can make it difficult to fully relate to her. Also, it offers a glimpse into Japanese society, its way of working, and its expectations. At the same time, some argue that it provides valuable insight into cultural norms and pressures, while others feel it may reinforce stereotypes or offer a limited view of Japanese life.

The English translation by Ginny Tapley Takemori has been generally well-received, but some readers debate whether certain nuances or cultural references were lost or altered in translation. Also, the ending could have been more gratifying, however, this could be due to the limitations of translation.

The novel also sparked conversations about gender roles and expectations, particularly in how Keiko’s life and choices attract judgment from others. Some view it as a critique of the pressure placed on women to conform to traditional roles, while others argue that it doesn’t fully address the systemic issues affecting women’s choices. Also, the issues related to what is expected out of men are critiqued in the book.

Tying a bow!

Fans of contemporary fiction, ones who like unconventional characters, and those interested in Japanese literature would likely resonate with ‘Convenience Store Woman’. Also, those who feel conflicted about societal norms and the pressure to conform may find the novel’s themes particularly relevant and thought-provoking.

The book will probably leave you with questions, as follows:

  • How does one balance personal happiness with societal expectations?
  • How do societal norms influence our choices and self-perception, overall, our personality?
  • How do we navigate our relationships with people who differ from us in their lifestyles, mindsets, or values?
  • What does it mean to be “normal”, is it really necessary to be that?

You can find or purchase this book in bookstores, at online retailers like Amazon, and in digital formats on platforms such as Kindle and audiobook services. Happy Reading!

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